Solid 24K pure gold and 999 pure silver are the basis for our unique jewelry. Each piece is handcrafted by an Italian American artisan… Melding nature’s perfection with man’s design. Every piece John Giovanni Goldsmiths creates is handcrafted, one-of-a-kind, and made from pure elements. The two elements we use are gold and silver. 24k gold and 999 silver are the elements in their purest forms – they exist without alloys such as copper, nickel, or zinc. Pure gold is typically thought of as soft, which is why we work harden our metals to ensure strength, hardness, durability, and integrity. We want you to experience the beauty found on our planet, in wearable form.